Faster.

It isn't just James Gleick or Bruce Feiler, consider this from John Steinbeck:

The split second has been growing more and more important to us. And as human activities become more and more intermeshed and integrated, the split tenth of a second will emerge, and then a new name must be made for the split hundredth, until one day, although I don't believe it, we'll say, "Oh, the hell with it. What's wrong with an hour?" But it isn't silly, this preoccupation with small time units. One thing late or early can disrupt everything around it, and the disturbance runs outward in bands like the waves from a dropped stone in a quiet pool.

-John Steinbeck, East of Eden, 1952 (Chapter 49).